Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Bits & Bytes | Nasty Gal and Birchbox Cut Staff, E-Commerce Goes Offline, Snapchat Scramble

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.
Nasty Gal store in Santa Monica | Source: Nasty Gal
By
  • Kate Abnett

"Fashion Startup Nasty Gal to Lay Off 10% of Staff" (Bloomberg)
"Nasty Gal is slashing about 10 percent of its staff in what Chief Executive Officer Sheree Waterson describes as a 'strategic restructuring,' The layoffs affect 19 employees spread across various departments."

"Birchbox Cuts 15% of Staff Amid Tech Startup Belt-Tightening" (Bloomberg)
"Birchbox Inc., a startup that sells subscriptions for personalized beauty samples, said it's cutting 15 percent of staff and suspending operations in Canada."

"The Future of E-Commerce: Bricks and Mortar" (The Guardian)
"Amazon leads the way into the real world as online real estate — once heralded as the next frontier for retail — becomes crowded and expensive."

"Fashion Industry Scrambles to Find a Use for Snapchat" (The New York Times)
"Many high-fashion brands have clamored to build a presence on Snapchat in the past 18 months in efforts to reach a new generation of so-called millennials."

ADVERTISEMENT

"Refinery29 Debuts Its First App, A Morning News Round-Up Called 'Refinery29 This AM'" (TechCrunch)
"Refinery29, a media company catering to a younger, female demographic, has today launched its first-ever mobile application, called Refinery29 This AM."

"How a Gay Hookup App and Apple TV Helped Open New Markets for Menswear" (Bloomberg)
"From models shooting selfies on the runway to a fashion show on Grindr, designers are really exploring the limits of new platforms to get their work in front of new audiences."

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

What Is Nike Doing With Its ACG Label?

The activewear giant seems intent on turning its nearly 40-year-old niche outdoor fashion brand into a mainstream success. The plan hinges on convincing backpackers and athletes its rugged technical gear can perform just as well as The North Face or Arc’teryx.


Question Time in Paris

It’s not an existential crisis — yet — but Rick Owens and Daniel Roseberry confront some headscratchers in their latest collections.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON