Bits & Bytes | Luxury Brands Online in China, Shoppable Video

"What's Stopping Luxury Goods Groups in China Moving from Bricks to Clicks?" (CNBC)
"China's luxury consumers are moving beyond bricks and mortar and going online for their next python-skin handbag fix, and high-end fashion houses and retailers will have to follow them."

"Here's How Shoppable Video Will (Finally) Work" (Venture Beat)
"For shoppable video to reach its true potential, marketers and technologists must enable a slightly delayed purchase response."

"Paid $75,000 to Love a Brand on Instagram. But Is It an Ad?" (The New York Times)
"Brands are toeing this line of how to make it come across as authentic but also in line with the legalese of social media endorsements."

"What This Month's Jet.com Sale Means for the Future of Retail" (Tech Crunch)
"The sale of Jet.com to Walmart earlier this month has sped up the shift and validated the online marketplace approach to e-commerce."

"GOAT Is a Sneaker App That Should Be Dead — But Is Making Millions Instead" (Re/Code)
"It has a new $5 million investment and a cult following among sneakerheads."