Agenda-setting intelligence, analysis and advice for the global fashion community.
Levi's and Google Launch High-Tech Jacket (The Verge)
"You attach a small tag to the left cuff of the jacket. You then pair it to an app on your phone. The idea is that when you're on a bike, you can just reach over and brush your sleeve to interact with your phone and get audio cues."
The Amazing Ways Burberry Is Using Artificial Intelligence and Big Data to Drive Success (Forbes)
"Starting in 2006, the company aimed to reinvent itself as an 'end to end' digital enterprise. Its strategy was to use Big Data and AI to boost sales. It does this by asking customers to voluntarily share data through loyalty and reward programs. This information is used to offer personalised recommendations."
Target Is Adding Pinterest's Visual Search Tool to Its App and Website (TechCrunch)
"Pinterest announced a partnership with Target to integrate its visual search technology 'Lens' into Target's apps. The way this will work in its app is that the camera can be substituted for a keyword search. The technology is meant to catch users at the moment of discovery, then push them into the buying cycle."
Amazon Is Lifeline for Retail Workers — If They Live in Right City (Bloomberg)
"While the e-commerce giant's fulfilment centres may be providing employment for ex-retail workers, a concentration of warehouse job growth is clustered around Amazon facilities while retail's losses are more evenly distributed."
Why the Next Big Streetwear Brand Could Be a Wearable Tech One (Forbes)
"TwentyFour15 is a line of app-connected, fibre optic, color-changing apparel, a 'fashion brand for the digital generation with technology in its DNA.' It means t-shirts, a backpack and a bomber jacket that are connected via bluetooth to an app that controls the LED lights otherwise embedded in them."
