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Bits & Bytes | Lessons from Nike at Amazon, Tencent and JD.com Invest in Online Retailer

This week, what fashion brands can learn from Nike's six months as an Amazon partner, while Tencent and JD.com invest $863 million in Vipshop.
Nike store.
Nike store. (Shutterstock)
By
  • Victoria Berezhna

What Fashion Brands Can Learn From Nike's First Six Months as an Amazon Partner (Digiday)
"Six months since Nike announced it would become a first-party seller, the brand's performance has plummeted on Amazon. It's an important case study in cosying up to Amazon, as the decision for fashion brands around partnering or pushing away the retailer only becomes more important."

China's Tencent, JD.Com Invest $863 Million in Discount Online Retailer (The Business of Fashion)
"The deal represents a major alliance in China's e-commerce market, where competition for retail brands between JD.com and Alibaba Group Holding Ltd has grown increasingly fierce. It also comes as Tencent pushes into retail, leveraging its relationship with JD.com and popular app WeChat."

How App Kirakira Is Taking Over Instagram (TechCrunch)
"Kirakira, an app that adds sparkle to your photos, is at the time of this writing the No. 1 paid app in the iOS App Store. Its creator, Kentaro Yama, did not expect the app to attract 275K monthly active users, $300K in revenue and roughly 300K in downloads."

For Clothing Rental Companies, Christmas Is the Most Wonderful Time of the Year (CNBC)
"When it comes to box subscriptions for outright purchasing, or merchandise you keep, it seems like every brand or category has an offer. So it makes sense that gifting one is on the rise too, especially during the final days of the holiday season."

Mall of America Gets High-Tech With Chatbot and Humanoid Robots (Racked)
"On Black Friday, the mall gave customers a preview of the humanoid, Pepper, and on December 4, it introduced a new chatbot designed by Satisfi Labs. The retail chatbot can field complex questions and even guide patrons to specific businesses or attractions in the mall based on their location."

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