Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Bits & Bytes | Le Tote Bets Big on Data, Virtual Fitting-Rooms, Talking Bots

This week, subscription box Le Tote harnesses big data to curate clothes for customers, virtual fitting-rooms make shopping online easier and talking bots help us get more out of AI.
Le Tote | Source: Le Tote
By
  • Helena Pike

"The Subscription Box That Knows More About You Than You Do" (Racked)
"The San Francisco-based Le Tote is betting big on data."

"Entrepreneurs: Goodbye Fitting-Room Blues as Metail Adds New Dimension to Buying Fashion Online(Evening Standard)
"Metail enables shoppers to create bespoke 3D models of themselves so they can try on virtually the clothes they've spotted online."

"Bots That Can Talk Will Help Us Get More Value from Analytics(Harvard Business Review)
"Trying to force people to become data literate is an uphill battle. But this is actually becoming less necessary thanks to the rise of artificial intelligence (AI)."

"Live-Streaming Goes Mainstream in China as Two-Thirds of Beauty Brands Sign On" (Jing Daily)
"As China's online live-streaming platforms have seen record levels of engagement in the past year, beauty brands have been quick to adopt them in order to reach Chinese consumers—especially millennials."

"Fashion Designers Can't Get Enough of Emojis(W Magazine)
"Everyone from Karl Lagerfeld to Comme des Garçons' Rei Kawakubo have created their own designer emojis, because even your messy group chat could use a touch of glamour."

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON