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Bits & Bytes | JD.com Counterfeit Scandal, Zara Launches AR App

This week, e-commerce company JD.com is accused of selling counterfeit products, while Zara launches an augmented reality app to lure millennials.
JD.com packages.
JD.com packages. (Shutterstock)
By
  • Victoria Berezhna

JD.com Counterfeit Scandal Kickstarts Consumer Rights Day in China (Jing Daily)
"On March 13, Liu Liu, a renowned Chinese novelist published a post on her Weibo and WeChat accounts accusing JD Worldwide's stores of selling a fake pillow product to her friend. Responding to the accusations on Weibo, JD.com went on the offensive, issuing an official statement."

Zara to Lure Millennials With Augmented Reality Displays (The Business of Fashion)
"Zara's latest technological push shows models wearing selected looks from its ranges when a mobile phone is held up to a sensor within the store or designated shop windows, with customers able to click through to buy the clothes."

Amazon Fashion Bets Big on Athleisure, Still Relies Heavily on Third Parties (CNBC)
"Of nearly 1 million fashion products, Amazon only features about 830 private-label items, Coresight found. Amazon's women's brand Lark & Ro accounted for 454 of them, while men's brand Goodthreads sold roughly 60 pieces of clothing."

Apple Is Secretly Developing Its Own Screens for the First Time (Bloomberg)
"Apple Inc. is designing and producing its own device displays for the first time, using a secret manufacturing facility near its California headquarters to make small numbers of the screens for testing purposes, according to people familiar with the situation."

L'Oréal Buys Beauty Tech Firm ModiFace (Bloomberg)
"ModiFace's augmented reality technology has been widely adopted by cosmetics makers since the company was founded in 2006 and helps power the mobile apps of LVMH's Sephora and Estée Lauder. L'Oréal will acquire 100 percent of shares in the company."

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