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Bits & Bytes | Jawbone Raises $165M, Watches on Instagram, Launchmetrics Platform

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.
Jawbone fitness band | Source: Jawbone
By
  • Kati Chitrakorn

"Jawbone Raises $165 Million at Half Its Last Valuation" (Bits)
"Jawbone, the once-hot wearable technology start-up, said that it had raised $165 million in funding at a valuation of $1.5 billion, or roughly half the amount that the company was valued at as recently as 2014, continuing a burgeoning trend of start-ups raising money at lower values than before."

"Instagram and the Watch World" (The New York Times)
"Beyond marketing and sales, Instagram — and social media as a whole — has created a level of consumer interaction that the rarified world of fine watchmaking had never experienced before."

"New Platform Launchmetrics Can Help Fashion Publicists Track the 'Influence' of Front Row Guests" (Fashionista)
"The digital system will combine Fashion GPS's industry-focused technology with Augure's influencer marketing software."

"'Fast Fashion' Jewellery Biz BaubleBar Grabs Another $20 Million" (TechCrunch)
"E-commerce shop BaubleBar, known for its 'fast fashion' take on women's jewellery, has closed on $20 million in new funding, the company announced today."

"Flipkart's Myntra Unit Expects to Turn Profitable in Fiscal 2017" (Reuters India)
"Myntra, part of Indian's biggest e-commerce company Flipkart, said it expects to turn profitable by the end of next financial year as the online fashion store looks at slashing discounts and curbing supply-chain costs."

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