Bits & Bytes | Indian E-Commerce Race, Everlane Reportedly Seeking Investment

"The Great Race" (The Economist)
"In the next 15 years, India will see more people come online than any other country. E-commerce firms are in a frenzied battle for their custom."

"Online Retailer Everlane Wants to Raise New Money at a Valuation North of $250 Million" (Re/Code)
"Everlane, the online retail startup that puts transparency at the center of its pitch to millennial shoppers, is in talks to secure a new investment and is seeking a valuation north of $250 million in the process, according to multiple sources."

"Ferragamo to Microchip Shoes and Bags" (Vogue UK)
"Salvatore Ferragamo is upping its campaign to curb counterfeits by inserting microchips in the heels of its shoes and in a selection of its bags."

"Indochino Nabs $30 Million to Grow Its Custom-Made Clothes Emporium" (Venture Beat)
"Indochino, a Vancouver-based online made-to-measure menswear company, has raised 'up to' $30 million in strategic financing from Dayang Group, a China-based clothing manufacturer."

"Industry Veterans from InMobi and TFS Bet Big on Fashion Commerce, Invest in Wooplr" (Business Standard)
"Fashion community and fashion discovery-commerce app, Wooplr has raised money from co-founders of InMobi, Naveen Tewari, Abhay Singhal and Amit Gupta, along with Piyush Shah, Chief Product Officer at InMobi, and Raghunandan G, co-founder, TaxiforSure."

"Branding in the Age of Social Media" (Harvard Business Review)
"In the era of Facebook and YouTube, brand building has become a vexing challenge. This is not how things were supposed to turn out."