Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Bits & Bytes | Google's Fashion Search Carousels, Asos £20M Settlement

This week, Google is experimenting with search carousels curated by catwalk brands and Asos pays £20 million for trademark infringement.
Google's fashion week carousel | Source: Google
By
  • Helena Pike

"This Fashion Week, Google Gets a New Look" (The New York Times)
"Google is experimenting with search carousels created and curated by catwalk brands, sitting front and centre atop Google's usual list of links generated by a computer algorithm."

"Asos Must Pay £20m to Rival Retailers" (The Guardian)
"Online fashion retailer Asos has been forced to pay out more than £20m to two European retailers due to an alleged infringement of the trademarks on their names."

"A Cool Shirt" (The Economist)
"Fabrics that pass heat but not light may keep people comfortable in summer."

"Facebook Has Created the Digital Equivalent of a Coupon Drawer for Users" (AdWeek)
"The move is meant to make it easier for advertisers to reach people who are likely to want a given offer while giving users a central repository that also reminds them which ones they have and when they expire."

"Google's New Project Muze Proves Machines Aren't That Great at Fashion Design" (Tech Crunch)
"Designed in partnership with European e-commerce company Zalando, Project Muze is an attempt at building a neural network capable of making creative decisions resulting in virtual fashions that will be transformed into real-life clothing."

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Paris Day Five: Identities New and Old

From Loewe to Yohji Yamamoto, the fifth day of Paris fashion week featured recently installed designers rolling out fresh identities and unbeatable masters being themselves.


When War and Luxury Collide

Escalating conflict in the Middle East is exposing how quickly geopolitics can disrupt even luxury’s most carefully cultivated retail hubs.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON