Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Bits & Bytes | Fitbit Acquires Smartwatch Manufacturer, Wearables Cling to Relevancy at CES

Fitbit looks to the luxury market as it acquires smartwatch start-up Vector, and a new generation of wearables appear at CES.
Fitbit Flex tracker in collaboration with Tory Burch | Source: Fitbit
By
  • Edwin Jiang

"Fitbit Styles Up Luxury Expertise With Euro Smartwatch Maker Purchase(Fortune)
"On Tuesday, [Fitbit CEO James Park] snapped up expertise and software from European smartwatch maker Vector Watch."

"Wearables Double Down on Fashion at CES to Cling to Relevancy" (Motherboard)
"As tech searches for the next big thing, wearables, besides items like Fitbit, really haven't caught on as some companies had hoped."

"Do Consumers Need New Rules to Protect Them From Their Robots?"(Forbes)
"With this sort of social responsibility... there will be a lot of debate about what should be included as a nuisance and what should be out."

"A Study of 46,000 Shoppers Shows That Omnichannel Retailing Works(Harvard Business Review)
"In today's channel-rich environment, omnichannel capabilities drive the engagement of core shoppers with the retail brand."

"Facebook Risks Breaking Its Perfect Business Model(Bloomberg Gadfly)
"This could be the point in Facebook's development that helps it endure as the biggest and most valuable attention hog on the Internet."

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Paris Day Five: Identities New and Old

From Loewe to Yohji Yamamoto, the fifth day of Paris fashion week featured recently installed designers rolling out fresh identities and unbeatable masters being themselves.


When War and Luxury Collide

Escalating conflict in the Middle East is exposing how quickly geopolitics can disrupt even luxury’s most carefully cultivated retail hubs.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON