Agenda-setting intelligence, analysis and advice for the global fashion community.

Bits & Bytes | Fake Retail Apps on the Rise, How to Maximise Mobile Retail

This week, fake retail apps surge in the run up to the holidays and how to make use of mobile retail, as it overtakes desktop for the first time.

Helena Pike

08 November 2016

"Beware, iPhone Users: Fake Retail Apps Are Surging Before Holidays" (The New York Times)
"Hundreds of fake retail and product apps have popped up in Apple's App Store in recent weeks — just in time to deceive holiday shoppers."

"How Retailers Can Maximise Mobile Revenues This Holiday Shopping Season" (Retail Dive)
"For the first time ever, mobile devices will eclipse desktops in digital shopping visits this holiday season."

"How Virtual Reality Is Changing The World" (British Vogue)
"In VR – the much-hyped, much-talked-about and certainly much-invested-in new storytelling format – the impossible is seemingly made possible."

"What Happens When Big Data Meets High Fashion" (Ad Week)
"Smart apparel retailers are turning to big data and analytics to give them a leg up in a market that is in the midst of enormous disruption."

In This Article

Topics

Technology

Location

London, United Kingdom

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Opinion: Online Shopping Could Be AI’s Next Victim

The more conversational commerce becomes, the more important generative engine optimisation will be, writes Andrea Felsted.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.

Victoria’s Secret Forecasts Its Best Year Since L Brands Split

The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.

Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes

The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.

Prada Sales Climb 9% in 2025 as Versace Era Begins

Strong growth at Miu Miu helped lift results, but the Italian luxury group said that integrating Versace will weigh on margins in the near term as it begins the turnaround of the struggling brand

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