Bits & Bytes | Facebook Ad Tracking, E-Commerce Investment, Condé Nast Spire

"Facebook's New Ads Will Track Which Stores You Visit" (Recode)
"Facebook will use the phone's location services to track how many users who saw the ad actually visited the store."

"E-Commerce Is Supposedly Capital Intensive. So Why Do the Companies That Raise the Least Tend to Do the Best?" (Pando)
"One time near unicorn One Kings Lane has sold to Bed Bath and Beyond for a "non-material" sum. And so ends another e-commerce 2.0 company that we once thought could be a $1 billion winner."

"Condé Nast Launches Data Offering to Boost Advertiser ROI" (Luxury Daily)
"Condé Nast Spire leverages proprietary insights from 1010data, looking to better target campaigns for advertisers."

"Tripping Down a Virtual Reality Rabbit Hole" (The New York Times)
"The whole point of virtual reality is to create a fantasy divorced from the physical world."

"Sales Here Have Escaped the Luxury Goods Slowdown" (CNBC)
"As the high-end market struggles to eke out revenue growth, there's one area where sales are flourishing: The web."