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Bits & Bytes | EBay Fashion's Repositioning, Beauty Apps for Skincare

This week, eBay Fashion aims to compete against Amazon with a new campaign, while beauty companies are investing in apps to tap into the Gen-Z consumer.
Ebay | Source: Shutterstock
By
  • Victoria Berezhna

Ebay Fashion Aims to Reposition in the Face of Competition (Digiday)
"As eBay Fashion attempts to establish itself as a viable retail player in the Amazon age, the e-commerce platform is launching a new digital and social campaign to lure in young millennials and Gen-Z shoppers."

A New Wave of Beauty Apps Is Coming for Your Skin-Care Routine (Fashionista)
"As L'Oréal's recent acquisition of Modiface shows, companies are recognising the possibilities that apps present and investing in technology that will help them better engage with consumers."

Retailers Race Against Amazon to Automate Stores (The New York Times)
"A global race to automate stores is underway among several of the world's top retailers and small tech start-ups, which are motivated to shave labour costs and minimise shoppers' frustrations, like waiting for cashiers."

Quiet by Design: Naomi Campbell Interviews Jony Ive (British Vogue)
"The architect of the Apple universe is Jony Ive: a 51-year-old industrial designer from Essex, who has become a part of every Apple consumer's life. He joined the company in 1992, rising to his current position as chief design officer in 2015."

Trouble for Big Tech as Consumers Sour on Amazon, Facebook and Co (The Guardian)
"Amazon, long the target of President Trump's ire, saw more than $30 billion, or 5 percent, shaved off its $693bn market capitalisation after it was reported that the president was "obsessed" with the company."

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