Agenda-setting intelligence, analysis and advice for the global fashion community.
Why Adidas is Going Beyond Fitness With its New "All Day" Lifestyle App (Fast Company)
"As people are starting to use technology to manage their whole health, through exercising, eating right, appreciating the value of sleep and meditation, Adidas wanted to find a way to create an experience that could address all of it."
Try, Then Buy? Amazon's Move is Part of a Shopping Trend (New York Times)
"In 10 years, we'll look back and laugh about how in the old days you had to pay upfront for online purchases. The real reason why you have to pay upfront is because merchants can't trust consumers not to run away with the product. In today's world, we can solve this problem with technology."
BoF Exclusive | Louis Vuitton Launches Smartwatch (The Business of Fashion)
"Leaning on its travel heritage, Vuitton is targeting a customer that's highly mobile. Its smartwatch comes with the label's famous city guides and a downloadable 'My Flight' app. It also offers a seamless experience across both Chinese and Western apps."
Alibaba Launches US Network to Give Small Manufacturers Easier Access to 500 Million Customers (South China Morning Post)
"Alibaba aims to have 2 billion customers buying on its platforms within the next 20 years, Alibaba Vice President Brian Wong told reporters ahead of the company's Gateway '17 event in Detroit last month. 'That's not something we could achieve if we stayed in China. We need to go global,' Wong said."
Virtual Fitting Room Startup Metail Raises Further $12M — Shunning UK Venture Capital Money Along The Way (Tech Crunch)
"We want everyone to have their own MeModel to use in any clothing related experience to improve and enhance it. If they do, then we will be custodian of the world's size and shape dataset, like Facebook is of the world's social graph, and become the Google of sizing and shape."
