How to Build a Sustainable Fashion Brand: Masterclass 2 of 5 — Designing for Sustainability

In this member-exclusive online learning series, you will learn how to build a better fashion brand across the value chain, from design decisions to buying and manufacturing, and the key metrics for measuring success.

Masterclass 2: Designing for Sustainability, with designers Christopher Raeburn, Cape Town-based Sindiso Khumalo and Mother of Pearl's Amy Powney, hosted by Sarah Kent.

What exactly is a sustainable business? How do you establish a business model that is responsible to people and the planet and still turns a profit? The second masterclass examines the creative process and how to approach design with these values in mind.

Key questions answered

• What materials, design processes and choices can minimise a garment's environmental impact?
• How can design align with doing social good?

Learning Outcomes

• Describe the impact of design decisions
• Classify elements of the design process that can be changed to improve social and environmental impact

Masterclass 3: Tracking and Traceability

Key questions answered

• What should brands be tracking and measuring to enable meaningful change?
• Why is traceability so challenging?

Learning Outcomes

• Identify ways to track and measure impact
• Explain key metrics to monitor

Masterclass 4: Buying Better

Key questions answered

• How do you buy responsibly?
• What best practices enable the entire supply chain to act responsibly?

Learning Outcomes

• Identify collaborative models to drive change
• Propose improvements to partner relationships

Masterclass 5: The Case for Culture

Key questions answered

• How do companies create a culture that drives responsible business practices?
• What should companies be focusing on and why?

Learning Outcomes

• Identify factors that enable more inclusive and responsible operations
• Establish measurable objectives

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