Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Trump Takes Lead but US Presidential Race Still Too Close to Call

The outcome of the vote will have major repercussions for the global fashion industry, as the two candidates have taken vastly different approaches to issues ranging from trade to climate change.
Harris Trump
(Shutterstock)

Republican Donald Trump was leading in the US presidential election on Tuesday, broadly drawing more support than he did in his failed 2020 campaign, though the result remained unclear in battleground states that will decide the winner.

Trump, bidding to become the first former president to return to the White House in more than 100 years, had won 211 Electoral College votes compared with 145 for his Democratic rival, Vice President Kamala Harris, with a third of the vote counted as of 11 p.m. EST Tuesday evening.

With Trump holding leads in battleground states Georgia and North Carolina, Harris’ clearest path to victory remained through the “Blue Wall” of Michigan, Pennsylvania and Wisconsin. A candidate needs a total of at least 270 votes in the 538-member, state-by-state Electoral College to claim the presidency.

Decision Desk HQ was alone in projecting Trump would win Georgia and North Carolina. Other media outlets and Edison had yet to call the two races.

ADVERTISEMENT

Trump picked up much more support in the polls from Hispanics, traditionally Democratic voters, and among lower-income households that have keenly felt the sting of price rises since the last presidential election in 2020.

Trump won 45 percent of Hispanic voters nationwide, trailing Harris with 53 percent but up 13 percentage points from 2020, according to the provisional exit polls.

Currency and bond markets appeared to bet on Trump returning to power.

But the race, as expected, was coming down to seven swing states: Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania and Wisconsin.

By Joseph Ax, Gram Slattery, Alexandra Ulmer and Stephanie Kelly.

Learn more:

Fashion’s Stake in the US Election

The industry has mostly tried to stay out of a close, bitter race, while quietly preparing for a potential Trump victory.

In This Article
Topics

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

The New Reality of Shipping to Saks

While $1.75 billion in court-approved funding has brought labels back to the fold, the real test for vendors will come when that temporary safety net vanishes later this year.


The Step-by-Step Guide to Brand Elevation | Case Study

A growing number of mass and premium brands are pushing upmarket with a more luxe look, better materials and, often, higher prices. This case study unpacks how these labels are navigating the tricky challenge of elevating a brand.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Missoni’s Plans Under New Ownership

The Italian knitwear house joins a growing list of heritage brands sold to outside investors. Chief executive Livio Proli discusses the strategy behind Missoni’s next phase.


Paris Day Seven: The Importance of Play

On the seventh day of Paris Fashion Week, Duran Lantink’s Jean Paul Gaultier revamp delivered the sense of playfulness that was missing from Seán McGirr’s McQueen a few hours later, reports Angelo Flaccavento.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON