Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Business of Fashion
Retail

11 Honoré Acquired by Dia & Co.

11 Honoré's Welcome to the New Runway campaign | Source: Courtesy
By
BoF PROFESSIONAL

The luxury e-commerce platform was acquired by fellow plus-size brand for an undisclosed sum, the companies said Wednesday.

Dia & Co., which operates as a plus-size subscription box service as well as an e-commerce site, will keep 11 Honoré as its own standalone site until the companies are fully integrated in the coming months. It will start selling the 11 Honoré private label immediately.

11 Honoré was founded in 2017 by co-founders Patrick Herning and Kathryn Retzer. The site was meant to fill a void in plus size, as most luxury and contemporary labels don’t makes sizes larger than a 14. 11 Honoré launched with plus-size clothes from Prabal Gurung, Brandon Maxwell and Michael Kors and has since picked up labels like Rachel Comey, Vince, Ganni, Mara Hoffman and Carolina Herrera, in sizes 10 to 32.

The site was backed by popular San Francisco VC firms Forerunner Ventures and Greycroft, as well as Nordstrom.

ADVERTISEMENT

Read more:

The Plus-Size Company That Became a Billion-Dollar Brand

Torrid, a 20-year-old brand that IPO’d Thursday, has benefitted as body positivity has entered the fashion mainstream.

In This Article
Topics
Organisations
Tags

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

The New Reality of Shipping to Saks

While $1.75 billion in court-approved funding has brought labels back to the fold, the real test for vendors will come when that temporary safety net vanishes later this year.

The Step-by-Step Guide to Brand Elevation | Case Study

A growing number of mass and premium brands are pushing upmarket with a more luxe look, better materials and, often, higher prices. This case study unpacks how these labels are navigating the tricky challenge of elevating a brand.

view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.

VIEW MORE

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.