Agenda-setting intelligence, analysis and advice for the global fashion community.
LONDON, United Kingdom — This week, BoF took a look at what President Trump's Adjusted Border Tax means for fashion, and examined the troubles facing Yoox Net-a-Porter. Also, we spoke to Rag & Bone's Marcus Wainwright about why it's not impossible to build a billion-dollar brand, while elsewhere designer Simone Rocha discusses her strategy and New York store.
1. In Trump’s America, the Price of Speech and Silence

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In the face of so-called ‘America First’ policies curbing immigration and free trade, fashion executives are grappling with the implications of taking a public stance — or saying nothing at all.
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2. The Trouble With Yoox Net-a-Porter

Yoox Net-a-Porter Group | Source: Courtesy
Is Yoox Net-a-Porter still the optimal solution for either brands or consumers? We fear not.
3. Marcus Wainwright on Rag & Bone and Going It Alone

Marcus Wainwright | Source: Courtesy
Now Rag & Bone’s sole chief executive, Marcus Wainwright speaks to BoF about leading the brand through a time of great change and why it’s not impossible to build another billion-dollar brand.
4. The Real Dangers of Border Adjusted Tax for Fashion

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The proposed reforms could cripple any American fashion brand reliant upon importing goods and services from abroad.
5. Can Converse Solve Its Chuck Challenge?

The Classic Chuck, Chuck Modern Lux, Chuck II and Chuck ’70 | Source: Courtesy
The company is revamping its iconic Chuck Taylor All Star again — this time for Generation Z.
6. Finding a New Angle on Fashion Week

Ida Klamborn Autumn/Winter 2017 | Source: Mai Nestor for Bon.
The future of second-tier fashion weeks like Copenhagen and Stockholm hinges on consolidation, specialisation and innovation.
7. Armed with New York Store, Simone Rocha Talks Strategy
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Simone Rocha | Source: Courtesy
The only young London-based designer to open stores on both sides of the Atlantic speaks exclusively to BoF about the business strategy behind her success.
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