Agenda-setting intelligence, analysis and advice for the global fashion community.
LONDON, United Kingdom — Last Friday, as Raf Simons' latest Dior designs marched down the runway to a thumping soundtrack, creating an amazing energy at the Musée Rodin in Paris, I noticed a gaggle of women from across the runway who seemed to be paying more attention to the images on their phones than the outstanding collection of bright-hued tailoring and dresses right in front of them. Of course, we are all now participants in the online fashion conversation, sharing and "liking" show imagery. But sometimes, it seems like our obsession with our phones is taking precedence over the shows themselves. So, when we received an Op-Ed submission from Mark O'Flaherty about the impact of camera phones on fashion, I knew we had to publish it. His reflections are thought provoking — not to mention very funny — and very much worth the read.
Another contribution from the BoF community came from longtime reader Anjli Patel, a Toronto-based lawyer who wondered about the
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, what Patel called "an ode to American brand iconography," notably McDonald’s. Has Moschino diluted the McDonald's trademark by appropriating elements of the fast food chain's visual branding into his designs? The answer is not simple, but Anjli's cogent analysis helped us make sense of it all.
And finally, Ari Bloom, a friend and contributor to BoF drew some incisive conclusions about
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I am consistently impressed with the quality and dedication of our community to sparking and sustaining an intelligent conversation about the fashion industry. Please keep your contributions coming!
Out of the Bag: The Rise of Accessory Designers
Why do the creative directors of leading luxury fashion brands like Gucci, Valentino and Marc by Marc Jacobs all have a background in accessories design?
Did Moschino Dilute McDonald's Trademark?
Jeremy Scott's debut runway collection for Moschino was an ironic ode to the brand iconography of several American companies, notably, McDonald's. But in making its statement, did the house dilute McDonald's trademark?
Op-Ed | In a Digital World, Physical Retail Matters More Than Ever
Despite the rise of e-commerce, offline retail remains a fantastic opportunity for fashion brands, while offering features that digital channels will simply never be able to duplicate, argues Ari Bloom.
Buscemi Rises on Shifting Sneaker Market
As the once humble sneaker continues its ascent from streetwear symbol to luxury icon, the BoF Spotlight shines on fast-rising, Los Angeles-based luxury sneaker and leather goods brand Buscemi.
The Creative Class | David Vivirido & Francesco Sourigues, Editors and Publishers
With more guts than experience, David Vivirido and Francesco Sourigues left London to start a provocative men's fashion magazine, Hercules. Eight years later, they prepare to launch Vamp, a new, subversive and sexy title for women.
Op-Ed | Are Camera Phones Killing Fashion?
In the iPhone Age, fashion week has become one glorified, ridiculous, narcissistic, nauseating selfie, argues Mark C. O'Flaherty.
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And don't forget, check out BoF Weekly, a week in review published with Flipboard and updated every Saturday.

Imran Amed
Founder and Editor-in-Chief




