Agenda-setting intelligence, analysis and advice for the global fashion community.
MIAMI, United States — This week, as part of a longstanding tradition here at BoF, we are asking for your help. Please fill out our community survey, to help us understand you better, and to give us your feedback and suggestions on how we can continue to improve and develop BoF in the future.
Our first community survey took place way back in November 2007 and provided some very interesting insights about our budding community — which, looking back, really foreshadowed the global BoF community of today, even though there were only 65 responses! At the time, sharing the results of the survey, I wrote:
The biggest takeaway, especially through your detailed written comments, was that the BoF has really become a space for industry professionals to inform themselves and engage with each other on both creative and business issues. Here are the headlines about the BoF community from the survey results:
You represent all facets of the fashion industry
About a third of you come from the business side of the industry: CEOs, managing directors, senior executives, brand managers, investors and even some business and economics students. Another third come from the creative side: designers, stylists, fashion students, and PRs. The remainder is a mixture of academics, journalists, media personalities, entrepreneurs, and my favourite, a "waitress extraordinaire while I am working on my own fashion business."
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You are highly educated and international
Almost 50 percent of you are educated to a Masters or PhD level, and 80 percent of you hold a college degree. You are also a highly international community, with BoF regularly receiving visitors from over 140 countries, with the biggest representation coming from the USA, UK, India, France, Italy, Germany, Singapore, Canada and Australia. It seems the fashion business even garners interest in countries with much bigger issues than Marc Jacobs’ last collection, as we have also had visitors from Iraq, the Palestinian Authority and Iran.
You are avid consumers of fashion and business media
Not surprisingly, 95 percent of survey respondents are regular readers, visiting The Business of Fashion at least once a week, and 40 percent are subscribers via RSS feed or email.
Today, we are asking for your help again, to fill out this year's BoF community survey. As a gesture of thanks, everyone who fills out the survey will be eligible to win gift certificate vouchers from global fashion e-commerce retailer MatchesFashion.com.
Thank you for your ongoing support and have a great weekend. You can fill out the survey here.
Imran Amed, Founder and Editor-in-Chief
Enjoy our top stories for the week gone by:
Gian Giacomo Ferraris of Versace on Awakening a Sleeping Giant
In our latest CEO Talk, Imran Amed meets the chief executive of Versace to discuss the brand's planned IPO and taking on the big guns of Italian fashion.
Where Will Hermès Find Growth in a Slowing Luxury Market?
In an exclusive conversation with BoF, Hermès global chief executive Axel Dumas shares his strategy for growing the house in a difficult luxury market.
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Refinery29, Dazed and i-D Battle for Millennials
How three of fashion's leading youth media brands are deploying next-generation strategies to compete for millennial mindshare.
In Fashion Media, 'Church and State' Dissolves
How are new currents in marketing impacting the relationship between fashion media and its readers?
Does Digital Finally Have a Seat at the Table?
Fashion and luxury goods companies are hiring chief digital officers in a bid to integrate digital thinking into core business strategy.
Nigeria Jockeys for Africa's Fashion Crown
Nigeria's fashion industry is shifting into second gear to become a more serious contender in Africa's leadership race.
