The Best of BoF 2016 | Top 7 Long Reads

1. The Secret Deal to Merge Net-a-Porter with Yoox

Illustration: BoF

The untold story of how Compagnie Financière Richemont agreed to merge Net-a-Porter with Yoox behind the back of Natalie Massenet for a valuation much lower than what many believed the business to be worth.

2. Decoding Amazon's Fashion Ambitions

Inside Amazon's fashion studio in Shoreditch, London, which opened in 2015 | Source: Getty

Getting consumers to buy luxury products on Amazon.com is just one small piece of a much wider strategy to disrupt the fashion industry like never before.

3. What's Next for the American Department Store?

A Nordstrom 'Pop-In' pop-up store | Source: Courtesy

Changing consumer sentiment and over distribution of product has hit the department store model hard in the challenging US market. Can executives win back the magic through a series of ambitious new year initiatives?

4. What's Going on at Condé Nast?

Source: Condé Nast

The publisher is streamlining its operations and reorganising its US portfolio to capitalise on its most valuable brands: Vogue, Vanity Fair, GQ, Wired and The New Yorker. BoF breaks down the changes.

5. Jonathan Anderson's Cultural Cut-and-Paste

Jonathan Anderson | Photo: Alasdair McLellan for BoF

One of the most promising design talents of his generation reflects on a peripatetic life juggling J.W. Anderson and Loewe, and the cultural cut-and-paste of his creative process.

6. Resetting China's Luxury Compass

Illustration: Paul Price for BoF

In spite of the country’s slowing economy, stock market turmoil and a climate of uncertainty, China’s luxury market still presents lucrative opportunities if you know which direction to look.

7. The Rise, Stumble and Future of Lululemon

A yoga class at Lululemon's Vancouver headquarters | Source: Courtesy

How will the activewear brand that helped create the market rise above a consumer backlash sparked by a defective product, an avalanche of new competitors and an estranged, yet influential founder? BoF speaks to chief executive Laurent Potdevin.

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