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Thanks to New Digital Tools, Marketing is no Longer Voodoo

Superbowl | Source: TSE World
By
  • Emma Clark

"With new digital tools marketers can reach the likeliest customers when they are most in the mood to buy... Instead of just lobbing messages out into the void, they must now act as customers’ 'ambassadors', says David Edelman of McKinsey, a consultancy. And that is tricky."

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