Quotable | Sir Paul Smith says Doing Business in Japan Requires Deep Cultural Immersion

<span class="post-quotemark">"</span>The key to my success in Japan has been the sheer love and enthusiasm of going there...I was immediately willing to go two, three, four times a year. I had to understand how it was all working...immersing myself in the Japanese way."

Paul Smith, speaking to the UKTI about how to do good business in Japan, where Mr. Smith has built a retail network of more than 200 stores, now constituting the lion's share of a global business with estimated annual sales of more than £300 million