Pop Quiz | Streetwear, Kering, Egypt

You can find the correct answer and detailed explanation for each question immediately following the question (simply highlight to read), along with all the answers at the end of the quiz. Good luck!

Question 1: Who said, "I'm drawn to complicated projects that require smart solutions"?

a. Richard Christensen of Chandelier Creative
b. Dana Al-Khalifa of TheOverdressed.com
c. Oliverio Toscani of Benetton
d. Romain Joste of The Broken Arm

Answer 1: Choice (a) is correct. Richard Christensen recently shared, "I'm drawn to complicated projects that require smart solutions. My education was in business and law, so I'm attracted to not only making something look dynamic, but also­ helping brands make money and become more relevant."

Question 2: Which streetwear brand took inspiration from Comme de Garçons and Chanel?

a. Supreme
b. Stussy
c. Off-White
d. Pyrex and Pixel

Answer 2: Choice (b) is correct. Stussy's references often came from high fashion brands, like Rei Kawakubo's Comme des Garçons and, most famously, Chanel. Some of the brand's most enduring designs are self-aware reinterpretations of Chanel's iconic interlocking C's (replaced with two S's) and signature fragrance (a minimal graphic that reads "Stussy No. 4")

Question 3: In which country will millionaires increase by 52 percent in the next 15 years?

a. Egypt
b. South Africa
c. Singapore
d. Malaysia

Answer 3: Choice (a) is correct. Today's 22,800 Egyptian millionaires represent a 2 percent increase from five years earlier – in spite of the revolution – and it is estimated that millionaires will increase by 52 percent in the next 15 years.

Question 4: Where is the largest shoe department?

a. Harrods in London
b. Level Shoe District in Dubai
c. Saks Fifth Avenue in New York City
d. Macy's in New York City

Answer 4: Choice (b) is correct. Dubai-based Level Shoe District, which opened last year, has 96,000 square feet devoted to shoes.

Question 5: According to Editor-in-Chief Dirk Standen of Style.com, ___ is to digital as ___ is to ready-to-wear.

a. bespoke, mass-customization
b. fashion-shows, street-style
c. anonymity, social media
d. print, digital

Answer 5: Choice (d) is correct. Dirk Standen understands the importance of each and every medium when it comes to content…Standen refers to print as couture and digital as ready-to-wear.

Question 6: The key to the success of The Broken Arm in Paris is ___.

a. to spotlight those designers whose work the founders admire
b. to celebrate style resilience
c. to find an equilibrium between emerging and established labels
d. all of the above

Answer 6: Choice (d) is correct. Indeed, the key to their success is a buying philosophy rooted in "coup de cœur." They simply spotlight those designers whose work they personally admire. Founder Guillaume Steinmetz says the pieces they select must also "function as part of a garde-robe." They do not buy t-shirts or jeans and generally celebrate style resilience — brands with a strong foundational identity that can renew themselves — over designers of the moment, though finding an equilibrium between emerging and established labels is crucial: "One nourishes the other," Steinmetz reasons. "Young brands bring a little bit of spice, while more established brands bring a little more sense."

Question 7: In 2013, the average price of luxury goods jumped ___ percent while the USA consumer-price index rose ___ percent.

a. 13, 5
b. 5, 2
c. 1.5, 1.5
d. 13, 1.5

Answer 7: Choice (d) is correct. In fact, The Wall Street Journal reported in March that "the average price of luxury goods jumped 13 percent in 2013 while the USA consumer-price index rose only 1.5 percent. A Chanel quilted handbag is now $4,900, 70 percent more expensive than the same item five years ago."

Question 8: India currently has a $13 billion e-commerce sector. Which category is the largest?

a. books and music
b. apparel
c. travel
d. education

Answer 8: Choice (c) is correct. Of the $13 billion market, travel services account for about 70 percent, according to consultancy Technopak.

Question 9:  Which of the following Kering brands grew the fastest in the most recent quarter?

a. Gucci
b. Saint Laurent
c. Stella McCartney
d. Balenciaga

Answer 9: Choice (b) is correct. Comparable sales for Gucci fell 2.4 percent in the second quarter, falling short of analysts' estimates for no growth for the brand. Sales of Saint Laurent rose 29 percent in the period, Kering said, exceeding the 22 percent gain predicted by analysts.

Question 10: According to Richard Christensen of Chandelier Creative, "retail needs to become theater. Brands need to become entertainers." Which brand exemplifies this?

a. Apple
b. Burberry
c. Selfridges
d. Harrods

Answer 10: Choice (c) is correct. Richard Christensen recently shared, "I'm obsessed with the search for meaning in retail. As consumers we're increasingly over-connected and underwhelmed. I feel it too; I'm bored because I'm over-connected. There's little surprise for me now as a shopper. I know this sounds like PR talk, but we need to entertain people, not sell them things. More than ever, retail needs to become theatre. Brands need to be become entertainers. Selfridges is one of the few retailers to do an awesome job at this. I've been telling all my clients to get on a plane and go there. Just fly to London and open your eyes."

Answer Key: 1. (a) 2. (b) 3. (a) 4. (b) 5. (d) 6. (d) 7. (d) 8. (c) 9. (b) 10. (c)