Agenda-setting intelligence, analysis and advice for the global fashion community.
You can find the correct answer and detailed explanation for each question immediately following the question (simply highlight to read), along with all the answers at the end of the quiz. Good luck!
Question 1: Joan Didion is to _____ as Julia Roberts is to _____.
a. books, movies
b. Chanel, Gucci
c. Céline, Givenchy
d. New York, Ohio
Answer 1: Choice (c) is correct. Joan Didion appears in Céline campaigns, and Julia Roberts appears in Givenchy campaigns.
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Question 2: Which fashion brand had its runway debut this week?
a. Banana Republic
b. Maison Margiela
c. Tom Ford Returns
d. Marni Menswear
Answer 2: Choice (b) is correct. John Galliano debuted his artisan-focused collection for Maison Margiela this past Monday.
Question 3: Who said, "I am trying to find something less real in my work, more a fantasy of what it could be or what it should be than what it is — idealising things"?
a. John Galliano
b. Tom Ford
c. Sølve Sundsbø
d. Nick Knight
Answer 3: Choice (c) is correct. Sølve Sundsbø recently said, "I live a very real life: I've got kids, I've got a wife, I've got homework and schoolwork, so I don't feel like I need to do a sort of kitchen sink drama in my photographs. I admire people who do, but that's not who I am. I am trying to find something less real in my work, more a fantasy of what it could be or what it should be than what it is — idealising things."
Question 4: According to BoF's Colin McDowell, the Mother Theresa of London fashion is _____.
a. Margaret Howell
b. Vivienne Westwood
c. Mary Quant
d. Sarah Burton
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Answer 4: Choice (a) is correct. BoF's Colin McDowell recently said that Margaret Howell is the Mother Teresa for London fashion for her honesty, modesty and constancy. "She is a national treasure," remarked McDowell.
Question 5: Who said, "It's always, always better to work for someone else and to learn"?
a. Christopher Bailey
b. Dan Caten
c. Renzo Rosso
d. Alber Elbaz
Answer 5: Choice (b) is correct. "It's always, always better to work for someone else and to learn," said Dan Caten of DSquared2. "My boss used to always say, make your mistakes on my money. Because then when you're ready, you've already made the mistakes you need to."
Question 6: Kate Moss is to _____ as Naomi Campbell is to _____.
a. Louis Vuitton, Dolce & Gabbana
b. Cara Delevingne, Jourdan Dunn
c. France, United Kingdom
d. Topshop, Alaïa
Answer 6: Choice (b) is correct. Following the pairing of Kate Moss and Cara Delevingne for the My Burberry fragrance campaign in September, the British brand once again coupled an iconic supermodel with a new star for its Spring/Summer 2015 advertisements. In what was Naomi Campbell's first Burberry shoot since 2001 and the fourth for 24-year old Jourdan Dunn, this is the first time the house has launched a campaign starring exclusively black models.
Question 7: Which country's leather shoe industry experienced a 200 percent increase in exports within the last decade?
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a. Brazil
b. Vietnam
c. China
d. Portugal
Answer 7: Choice (d) is correct. In Portugal, the historic regions of Guimarães, Oporto and Alcanena have significantly grown their exports of leather shoes and accessories. In fact, from 2006 to 2013, the local leather shoe industry has increased exports by 213 percent, from 36,510,000 pairs to 114,387,000 pairs, according to Portuguese leather and footwear association Associação Portuguesa dos Industriais de Calçado, Componentes, Artigos de Pele e seus Sucedâneos.
Question 8: According to BoF's Colin McDowell, the patron saint of London menswear shows is _____.
a. Paul Smith
b. Thom Browne
c. Christopher Bailey
d. Alexander McQueen
Answer 8: Choice (b) is correct. BoF's Colin McDowell recently said that "the patron saint of London men's fashion is not British at all. The move to modernise came from America — and quite a long time ago now — in the work of Thom Browne, the one pure male fashion designer of the last decade. Without his courage and vision, menswear would not be in the strong position it is capable of assuming today."
Question 9: Which of the following is a critical tool in DSquared2's brand communication arsenal?
a. physical retail
b. e-commerce
c. social media
d. celebrities
Answer 9: Choice (a) is correct. Physical retail is a key component of DSquared2's evolution and a critical tool in the company's brand communications arsenal.
Question 10: Who said, "Understanding a brand and its strengths is as important as understanding a market and its needs"?
a. Kim Jones of Louis Vuitton
b. Photographer Sølve Sundsbø
c. Sophia Amoruso of Nasty Gal
d. Lucia Restelli of Rainbowwave
Answer 10: Choice (d) is correct. Lucia Restelli of Rainbowwave recently said, "Understanding a brand and its strengths is as important as understanding a market and its needs. Therefore, extensive travels are mandatory, to spend time with the designers and get to know their world and vision. Monitoring the business is also a key part of the role, especially feeding important information to them, such as how their collections perform in store, who buys their product — or who should buy it — and how all this can be incorporated into their designs, in sync with their creative flow."
Answer Key: 1. (c) 2. (b) 3. (c) 4. (a) 5. (b) 6. (b) 7. (d) 8. (b) 9. (a) 10. (d)




