Pop Quiz | Instagram, Tory Burch, Cruise Collections

You can find the correct answer and detailed explanation for each question immediately following the question (simply highlight to read), along with all the answers at the end of the quiz. Good luck!

Question 1: Whose brand new Instagram account was recently deactivated?

a. Grace Coddington
b. Tom Ford
c. Kendall Jenner
d. Calvin Klein

Answer 1: Choice (a) is correct. Last week, Grace Coddington of Vogue posted a nude line-drawing of herself as her first post on Instagram. The next day, Instagram deactivated her account and, realising the error, reactivated her account a few days later.

Question 2: Elizabeth Street Capital supports women entrepreneurs through mentoring and access to capital, helping scale their small businesses. Along with Bank of America, which designer launched Elizabeth Street Capital?

a. Diane von Furstenberg
b. Tory Burch
c. Stacey Bendet of Alice + Olivia
d. Michelle Smith of Milly

Answer 2: Choice (b) is correct. Tory Burch recently introduced Elizabeth Street Capital, a new initiative with Bank of America. They launched with an initial investment of $10 million in low-cost capital from the bank to support women entrepreneurs by providing access to capital along with mentoring and networking opportunities in cities across the United States.

Question 3: For its recent cruise collection, Louis Vuitton invited only 350 guests to the fashion show. The majority of the attendees were _____.

a. celebrities
b. fashion editors
c. top-tier clients
d. fashion bloggers

Answer 3: Choice (c) is correct. The majority of attendees at Louis Vuitton's cruise event were top-tier clients, some of whom spend more than $1 million a year with the brand. Michael Burke, CEO of Louis Vuitton, said, "This is about experience, it's not about information. Fashion week is about information. You're just inundated with information. These are magical moments. It's a conjunction of a sense of time and sense of place that creates these magical moments."

Question 4: For its beauty business, Burberry is emulating the organisational structure of which of the following brands?

a. Dior and Chanel
b. Chanel and Armani
c. Armani and Dolce & Gabbana
d. Dior and Dolce & Gabbana

Answer 4: Choice (a) is correct. Burberry has decided to build its own internal beauty team, like Chanel and Dior, instead of pursuing the industry practice of working with a global partner like L'Oréal or P&G, as did Armani and Dolce & Gabbana, respectively.

Question 5: Personal luxury good sales are expected to increase 4-6 percent worldwide in 2014. Which region is the main growth driver?

a. China
b. Japan
c. Brazil
d. Russia

Answer 5: Choice (b) is correct. Worldwide sales of personal luxury goods are set to rise 4-6 percent this year at constant exchange rates compared with a 6.5 percent increase in 2013, Bain & Co said in the study presented with Italian luxury industry association Altagamma. Japan will be the main growth driver in 2014, with luxury sales rising 9-11 percent to 19-20 billion euros.

Question 6: Who was ANDAM's first winner?

a. Hedi Slimane
b. Marc Jacobs
c. Yves Saint Laurent
d. Martin Margiela

Answer 6: Choice (d) is correct. As one of the oldest French fashion prizes, ANDAM started 25 years ago, and its first winner was Martin Margiela.

Question 7: Brooklyn is to ___ as Dubai is to ____ and as Monaco is to ____.

a. Proenza Schouler, Dior, Armani
b. Michael Kors, Chanel, Prada
c. Burberry, Louis Vuitton, Chanel
d. Dior, Chanel, Louis Vuitton

Answer 7: Choice (d) is correct. For the 2014-2015 cruise collections, Dior showed in Brooklyn, Chanel showed in Dubai, and Louis Vuitton showed in Monaco.

Question 8: In the fiscal year through March 2014, what percentage of total Burberry sales came from the fragrance and makeup categories?

a. 3 percent
b. 6 percent
c. 10 percent
d. 17 percent

Answer 8: Choice (b) is correct. Fragrances and makeup generated 144 million pounds ($242 million) of wholesale revenue, or about 6 percent of Burberry's total sales, in the 12 months through March.

Question 9: The winner of this year's Festival d'Hyères is awarded the opportunity to _____.

a. show his/her line at either Paris Fashion Week or haute couture Fashion Week
b. work with Chanel's ateliers to create five silhouettes
c. create a capsule collection for a French brand of his/her choice
d. participate in a creative rotation programme through either Kering or LVMH's brand portfolio

Answer 9: Choice (b) is correct. This year, Chanel pledged to invite the winning designer to work with their "Métier d'Arts" ateliers to create five silhouettes to the tune of €15,000.

Question 10: This week, Bloomingdale's opened a shop-in-shop in collaboration with ____.

a. COS
b. Mango
c. Whistles
d. Topshop

Answer 10: Choice (c) is correct. British contemporary fashion label Whistles has launched in the United States with a shop-in-shop, opening this week, on the second floor of the Bloomingdale's flagship on New York's 59th Street.

Answer Key: 1. (a) 2. (b) 3. (c) 4. (a) 5. (b) 6. (d) 7. (d) 8. (b) 9. (b) 10. (c)