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Fashion Brands Should Swap Ads for Tech-Driven Customer Engagement

& Other Stories | Source: H&M
By
  • Emma Clark

"This year 85 percent of luxury marketers plan to increase their digital media spend significantly, according to a survey by Luxury Interactive. The reason: shoppers spend more time online than ever, with mobile adding a particular boost and growing 70 percent last year. People are using their digital devices to discover style alternatives to save time and money, and as a form of entertainment."

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