Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Fashion Assistants

Katy Fox by Jasper Clarke | Source: AnOther Magazine
By
  • Emma Clark

"Assisting McMahon gave him a new appreciation for research, frequently pounding rare bookshops, libraries and vintage dealers in preparation for a shoot: 'Bryan would make a sketchbook of all his upcoming shoots – he was very visual and tactile. There will be a lot of research involved which I really love doing. It really makes me think about where clothes come from. That’s what I’m excited about – the history of men’s clothes. I like looking into the history of cultures in fashion and how they relate to where we are today.'"

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from News & Analysis
Fashion News, Analysis and Business Intelligence from the leading digital authority on the global fashion industry.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

What Is Nike Doing With Its ACG Label?

The activewear giant seems intent on turning its nearly 40-year-old niche outdoor fashion brand into a mainstream success. The plan hinges on convincing backpackers and athletes its rugged technical gear can perform just as well as The North Face or Arc’teryx.


Question Time in Paris

It’s not an existential crisis — yet — but Rick Owens and Daniel Roseberry confront some headscratchers in their latest collections.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON