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#BoFLIVE: Why Luxury Brands Are Raising Prices in a Pandemic

A pandemic may not seem like the best time to raise prices on expensive handbags. But that’s exactly what top-tier luxury brands Chanel and Louis Vuitton are doing to pad margins and cushion the impact of lower sales volumes.

BoF Team

28 May 2020

BoF PROFESSIONAL

Thank you for your interest in this BoF Professional LIVE event on luxury brand strategies during Covid-19, featuring Mario Ortelli, managing partner at Ortelli&Co, and Vikram Alexei Kansara, editorial director at The Business of Fashion, in conversation with Lauren Sherman.

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