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BoF LIVE: How Lululemon Built Athleisure’s Leading Brand

How did Lululemon come to dominate the age of athleisure, prosper through the early days of the pandemic and solidify its position as one of the world’s most powerful apparel brands?
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BoF PROFESSIONAL

Thank you for your interest in this BoF Professional LIVE event, presented by Afterpay, featuring Simeon Siegel, Managing Director, Senior Analyst & Board Member; Maria Rugolo, Director & Industry Analyst of Fashion Apparel, NPD; and BoF’s Sarah Kent, hosted by Lauren Sherman.

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This BoFLIVE event is exclusively for BoF Professional members.

To prepare for the upcoming webinar: If you don't already have Zoom installed on your device, make sure to install Zoom for desktop devices now. If you need to connect via a mobile device, you can install the Zoom app ahead of time:

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