Agenda-setting intelligence, analysis and advice for the global fashion community.

#BoFLIVE: Brand Marketing in the Age of COVID-19

A live discussion and audience Q&A where industry leaders share their best practises for communicating and connecting with customers when buying clothes isn’t a top priority.

BoF Team

07 May 2020

BoF PROFESSIONAL

Thank you for your interest in this BoF Professional LIVE event on brand marketing, featuring Jodie Chan, vice president of global marketing and communications at Carolina Herrera, in conversation with Lauren Sherman.

This BoFLIVE event is exclusively for BoF Professional members.

To prepare for the upcoming webinar: If you don't already have Zoom installed on your device, make sure to install Zoom for desktop devices now. If you need to connect via a mobile device, you can install the Zoom app ahead of time:

Get Zoom for your Android device here
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In This Article

Topics

News & Analysis

Organisations

Carolina Herrera

Location

London, United Kingdom

Trump’s Options After the Supreme Court Said His Tariffs Are Illegal

Hours after the Supreme Court issued its decision, Trump began relying on alternative legislation to try to rebuild his tariff wall.

Trump Boosts New Tariff Rate to 15% a Day After Announcing 10%

The new announcement stirred up more economic turbulence as president Trump lashed out at the US Supreme Court.

The Supreme Court’s Tariff Ruling: What Fashion Needs to Know

A majority of justices struck down the ‘Liberation Day’ tariffs that sent shockwaves through the fashion industry, setting the stage for a rush of brands trying to recoup duties they’ve already paid.

US Supreme Court Overturns Trump’s Emergency Tariffs

The ruling strikes down the so-called ‘Liberation Day’ tariffs that sent a shockwave through the fashion industry and sets the stage for a rush of brands trying to recoup duties they’ve already paid.

What Is Nike Doing With Its ACG Label?

The activewear giant seems intent on turning its nearly 40-year-old niche outdoor fashion brand into a mainstream success. The plan hinges on convincing backpackers and athletes its rugged technical gear can perform just as well as The North Face or Arc’teryx.

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#BoFLIVE: Brand Marketing in the Age of COVID-19

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Trump’s Options After the Supreme Court Said His Tariffs Are Illegal

Trump Boosts New Tariff Rate to 15% a Day After Announcing 10%

The Supreme Court’s Tariff Ruling: What Fashion Needs to Know

US Supreme Court Overturns Trump’s Emergency Tariffs

What Is Nike Doing With Its ACG Label?

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