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Sophia Kianni and Phoebe Gates: Trends and Shopping Habits in the Age of AI

You can view the BoF VOICES 2025 on-demand video below.
Phoebe Gates and Sophia Kianni at VOICES 2025.
Phoebe Gates and Sophia Kianni at VOICES 2025. (Getty Images for The Business of Fashion)
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BoF PROFESSIONAL

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Fashion businesses are in the midst of their own search to discover how they can best use AI. The co-founders of the startup Phia, Sophia Kianni and Phoebe Gates — daughter of Microsoft co-founder Bill Gates — talk about their quest to modernise e-commerce, which Kianni says has hardly changed in decades.

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