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Michele Casucci, founder and general manager of Certilogo, sat down with designer Patrick Mcdowell to talk about digital product passports (DPPs), which provide digital identities for physical products and can include information like the item’s authenticity and origins. Certilogo has created DPPs for McDowell’s namesake brand, offering content such as making-of videos and images for his products — storytelling that can be especially powerful for bespoke items.
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