Agenda-setting intelligence, analysis and advice for the global fashion community.
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Fashion businesses anticipate a challenging year ahead, according to the BoF-McKinsey State of Fashion 2026, while the macroeconomic outlook remains confusing. Lucy Baldwin, global head of research at Citi, noted that this year has defied expectations to some degree. Economists expected US president Donald Trump’s tariff onslaught would markedly slow global growth, but so far, no massive slowdown has materialised.




