Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

H&M gains, Dior releases trailer, Esprit opens new stores, LV exhibit to open in HK, De La Renta looks to the Gulf

H&M S/S 09 ad campaign, courtesy of H&M
By
  • BoF Team

H&M's 8% April Comparable Sales Gain Breaks Trend (WSJ)
"Fashion retailer Hennes & Mauritz AB Friday said April sales in comparable stores rose for the first time since July, indicating that it may be recovering from the global trend of consumers reining in spending amid the economic slowdown."

Dior Jumps on the Viral-Video Bandwagon (NYMag.com)
"The House of Dior will release a short film on May 20, directed by Oliver Dahan and starring the ever-lovely Marion Cotillard," featuring artistic shots of stockings, Lady Dior handbags, clothes by John Galliano, the Eiffel Tower, and gangsters. To whet our appetites, Dior has released a 30 second trailer. (see video here)

Esprit says to open more stores, meet target (The Guardian)
"Esprit Holdings, the world's No.6 fashion brand, said on Thursday it will continue to open new stores and is confident of meeting its target of adding 110 outlets in the fiscal year ending in June."

Richard Prince Wraps Hong Kong Museum For Vuitton (WWD)
"The installation, which takes its theme from Prince's 'After Dark' series, heralds a significant exhibition of paintings, photographs and video installations collectively called 'Louis Vuitton: A Passion for Creation' that will be displayed inside the Museum of Art from May 22 to August 9 as part of Hong Kong's annual French May Arts Festival."

De La Renta to Open Stores in the Gulf Region (WWD)
"Not about to be mired down by the U.S. economy, Oscar de la Renta Ltd. is heading to the Arabian Gulf region to increase international sales." (Subscription required)

Opens in new window ]

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from News & Analysis
Fashion News, Analysis and Business Intelligence from the leading digital authority on the global fashion industry.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Can Big Luxury Find Its New Look?

Sex sells — if anyone can figure out what sexy means in 2026. Robert Williams tracks the search for a new silhouette at Kering’s Gucci, LVMH’s Dior and more.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON