Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

At Men’s Fashion Week, Back to Babbitt

Louis Vuitton Spring/Summer 2014 | Source: The New York Times
By
  • Vikram Alexei Kansara

"The view reflected in the classic plaid shirts and mismatched trousers, in the varsity jackets, granddad cardigans and prom wear, is exactly the small-town view that Americans since 'Babbitt' have tried to get away from. Now, for a host of reasons, these sentimental styles are seen as attractive as a truck farm in Vermont. And, in contrast to slick luxury fashion, these friendly styles can create a sense of diversity — real or not."

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from News & Analysis
Fashion News, Analysis and Business Intelligence from the leading digital authority on the global fashion industry.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

What Is Nike Doing With Its ACG Label?

The activewear giant seems intent on turning its nearly 40-year-old niche outdoor fashion brand into a mainstream success. The plan hinges on convincing backpackers and athletes its rugged technical gear can perform just as well as The North Face or Arc’teryx.


Question Time in Paris

It’s not an existential crisis — yet — but Rick Owens and Daniel Roseberry confront some headscratchers in their latest collections.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON