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i-D Magazine Appoints Thom Bettridge Editor in Chief

The iconic British title owned by Karlie Kloss is set to resume print on a bi-annual cadence under Bettridge, formerly creative vice president of Ssense.
Thom Bettridge.
Thom Bettridge. (Courtesy)

i-D magazine is set to resume publication with Thom Bettridge as editor-in-chief and chief brand officer, publisher Bedford Media said in a statement.

The magazine will return to print on a bi-annual basis in March 2025 after suspending publication earlier this year. A reduced frequency (the magazine was previously bi-monthly) is intended “to make room for additional print concepts and multi-platform projects,” Bedford said.

Bettridge, who was most recently online retailer Ssense’s vice president of creative content, previously held editorial roles at 032c, Interview and Highsnobiety, where he was editor-in-chief. Bettridge will “oversee all aspects of creative, editorial, and brand for i-D.”

Bettridge’s appointment follows similar moves at other titles to elevate editors with experience blending commerce and media. In August, another alum of the publisher, e-tailer and consultancy Highsnobiety, Willa Bennett, was named editor-in-chief of Cosmopolitan and Seventeen.

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“No one embodies the future of i-D more than Thom,” Kloss said in a statement, “His creative instinct and cultural fluency make him the ideal person to chart the magazine’s next chapter.”

Bettridge succeeds Alastair McKimm, who exited the company in February following model-investor Kloss’ deal to acquire the British magazine through her company Bedford Media.

Eight staff members in i-D’s editorial and social media were laid off, and the publication went quiet for six months.

A couple of weeks ago, i-D’s website relaunched with a digital cover featuring Charli XCX and Troye Sivan, shot by fashion designer Eli Russell Linnetz.

Bedford is also working on the relaunch of Life magazine.

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