Agenda-setting intelligence, analysis and advice for the global fashion community.
The German-born model, who made her name on magazine covers in the ‘80s and ‘90s alongside supermodels like Naomi Campbell and Cindy Crawford, died at age 56. Patitz’s death was confirmed by her agent, Corinne Nicolas, who said the cause was illness but did not disclose further details, reports Bloomberg.
Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.
This week on The Debrief, BoF correspondent Lei Takanashi explains why the industry remains tethered to a small circle of established rap stars and whether a new generation of talent can break through.
While pay-for-play on creators’ feeds isn’t going away entirely, the #ad is no longer the cornerstone of social media marketing that it once was. Some brands are taking a new approach they hope will feel more like an extension of creators’ relationships with their followers.
Brands are breaking up with the romantic binary to monetise the full lifecycle of love, trading traditional narratives for a lucrative ‘autonomy economy.’
The Google-owned video-sharing service is among the largest entertainment platforms in the world, and a destination for in-depth, long-form content. BoF breaks down how brands can use the site as a world-building tool to attract loyal consumers.
Stick with the program or switch it up? Angelo Flaccavento reports on Chloé, Rabanne, Schiaparelli, Rick Owens and Uma Wang.
The brands Gap and Banana Republic beat comparable sales estimates.
Sex sells — if anyone can figure out what sexy means in 2026. Robert Williams tracks the search for a new silhouette at Kering’s Gucci, LVMH’s Dior and more.
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
