Agenda-setting intelligence, analysis and advice for the global fashion community.
At the start of the year, all signs pointed to the imminent return of maximalism.
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Fashion’s budding love affair with TV was on full display at this year’s Emmy Awards, where brands large and small dressed the industry’s next crop of likely ambassadors.
Brands are reverting to retro celebrity testimonials to drive awareness and renewed interest among ad-weary consumers.
Celebrity stylist Andrew Mukamal tells Imran Amed how a childhood love of fashion as a ‘language’ — and years apprenticing in editorial — shaped the storytelling behind Margot Robbie’s ‘Barbie’ and ‘Wuthering Heights’ press tours.
Diana Pearl is Senior News and Features Editor at The Business of Fashion. She is based in New York and drives BoF’s marketing and media coverage.
This week on The Debrief, BoF correspondent Lei Takanashi explains why the industry remains tethered to a small circle of established rap stars and whether a new generation of talent can break through.
While pay-for-play on creators’ feeds isn’t going away entirely, the #ad is no longer the cornerstone of social media marketing that it once was. Some brands are taking a new approach they hope will feel more like an extension of creators’ relationships with their followers.
Brands are breaking up with the romantic binary to monetise the full lifecycle of love, trading traditional narratives for a lucrative ‘autonomy economy.’
The Google-owned video-sharing service is among the largest entertainment platforms in the world, and a destination for in-depth, long-form content. BoF breaks down how brands can use the site as a world-building tool to attract loyal consumers.
Ryan Murphy’s smash hit chronicling the ill-fated romance of Carolyn Bessette-Kennedy and John F. Kennedy, Jr. is reshaping the trend cycle.
BoF’s editors pick the best shows from the Autumn/Winter 2026 fashion season.
Shares declined in after-hours trading as the beauty retailer expressed a cautious outlook for 2026.
Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.
