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Beyoncé and Jay-Z’s first campaign for Tiffany has landed, featuring the couple and Tiffany-blue Jean-Michel Basquiat painting Equals Pi. It’s the first public campaign featuring Beyoncé and Jay-Z together, and the new ad is also the first to show the iconic 128.54-carat Tiffany Diamond, worn by Beyoncé.
Imagery from the campaign launches in print Sept. 2. It will be followed by video content shot by Jay-Z and featuring a Beyoncé cover of “Moon River,” a song made famous by the 1961 Audrey Hepburn movie “Breakfast at Tiffany’s.”
As part of its partnership with the couple, Tiffany said it would also commit $2 million to fund scholarships and internships for Historically Black Colleges and Universities (HBCUs).
The tie-up was first announced in the September issue of Harper’s Bazaar. It comes amid a wider branding shakeup at the storied American jeweller under new owner LVMH.
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Disclosure: LVMH is part of a group of investors who, together, hold a minority interest in The Business of Fashion. All investors have signed shareholders’ documentation guaranteeing BoF’s complete editorial independence.
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