Agenda-setting intelligence, analysis and advice for the global fashion community.

Digital Marketing with Drew Elliott | Module 6 - What You Need to Remember

BoF Education courses are available for BoF Professional members.

BoF Team

01 July 2019

This is the summary of our Digital Marketing course with Drew Elliott. In this course you’ll learn how to create content that can entertain and engage global audiences, you’ll understand how to conceive, produce, amplify and analyse a digital communications strategy and you’ll take immersive deep dives into essential skillsets: video, influencer marketing, live streaming and social media. Explore the full Digital Marketing course here.

Module Overview

Final words of career advice from Drew and key takeaways from the course.

Module Materials

PDF 6 Introduction

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In This Article

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Digital Marketing with Drew Elliott

How Fashion Picks Its Hip Hop Style Icons | The Debrief

This week on The Debrief, BoF correspondent Lei Takanashi explains why the industry remains tethered to a small circle of established rap stars and whether a new generation of talent can break through.

The Long, Slow Death of Sponsored Content

While pay-for-play on creators’ feeds isn’t going away entirely, the #ad is no longer the cornerstone of social media marketing that it once was. Some brands are taking a new approach they hope will feel more like an extension of creators’ relationships with their followers.

How ‘Dump Him’ Became a Marketing Strategy

Brands are breaking up with the romantic binary to monetise the full lifecycle of love, trading traditional narratives for a lucrative ‘autonomy economy.’

Why Fashion Needs to Stop Sleeping on YouTube

The Google-owned video-sharing service is among the largest entertainment platforms in the world, and a destination for in-depth, long-form content. BoF breaks down how brands can use the site as a world-building tool to attract loyal consumers.

Jimmy Choo and Marissa Collections Are Hiring on BoF Careers

Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion and beauty talent.

Asics Buys Marathon Registration Platforms to Boost Running-Shoe Sales

The Japanese sportswear brand is accelerating global expansion by acquiring race-registration platforms to deepen engagement with runners.

What Is Nike Doing With Its ACG Label?

The activewear giant seems intent on turning its nearly 40-year-old niche outdoor fashion brand into a mainstream success. The plan hinges on convincing backpackers and athletes its rugged technical gear can perform just as well as The North Face or Arc’teryx.

Question Time in Paris

It’s not an existential crisis — yet — but Rick Owens and Daniel Roseberry confront some headscratchers in their latest collections.

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Agenda-setting intelligence, analysis and advice for the global fashion community.

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