Digital Marketing with Drew Elliott | Module 4 - Don’t Believe the Hype: Navigating Virality

This is module 4 of our Digital Marketing course with Drew Elliott. In this course you’ll learn how to create content that can entertain and engage global audiences, you’ll understand how to conceive, produce, amplify and analyse a digital communications strategy and you’ll take immersive deep dives into essential skillsets: video, influencer marketing, live streaming and social media. Explore the full Digital Marketing course here.

Module Overview

While virality is out of your control, there is a formula to creating content that is capable of going viral. Drew Elliott underscores this distinction and explains the critical success factors to creating the content, including knowing and entertaining your audience, creating a narrative and optimising cadence.

Module Materials

• PDF 4 Introduction
• PDF 4.1 Tone of Voice

• PDF 4.2 Storytelling

• PDF 4.3 Virality

• PDF 4.4 Key Learnings
• PDF 4.5 Essential Reading
• PDF 4.6 Learning Activities