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Digital Marketing with Drew Elliott | Module 1 - The Magic and Math of Content Strategy

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BoF PROFESSIONAL

This is module 1 of our Digital Marketing course with Drew Elliott. In this course you’ll learn how to create content that can entertain and engage global audiences, you’ll understand how to conceive, produce, amplify and analyse a digital communications strategy and you’ll take immersive deep dives into essential skillsets: video, influencer marketing, live streaming and social media. Explore the full Digital Marketing course here.

Module Overview

Drew Elliott explains the radical impact of digital channels on the communications industry and how content has become the primary currency of marketing strategy. Here, he introduces his formula of “math plus magic”: which combines creativity and analytics to create excitement and virality.

Module Materials

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