Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Jonathan Anderson Confirmed at Dior Men

The star designer will show a June collection for the French brand’s men’s line, LVMH CEO Bernard Arnault said at the group’s annual shareholders meeting Thursday.
Jonathan Anderson, who revitalised LVMH's Loewe, will show his debut collection for Dior in June.
Jonathan Anderson, who revitalised LVMH's Loewe, will show his debut collection for Dior in June.

PARIS — Jonathan Anderson will create the June collection for Dior Men’s Fashion, LVMH CEO Bernard Arnault said on Thursday at the group’s annual meeting with shareholders.

Anderson, 40, whose departure from LVMH’s smaller label Loewe was announced on March 17, is one of a new generation of high-profile designers taking over some of the world’s biggest fashion labels amid a sweeping industry overhaul.

The sector is grappling with some of its slowest growth in years, weighed down by China’s property crisis while rising prices have deterred shoppers from splashing out on new fashion.

Anderson is credited with boosting the profile of Loewe during his tenure at the Spanish label, where he won over fashion critics with original and quirky designs.

ADVERTISEMENT

Brand hits from Anderson include 800-euro barrel-legged jeans and the compact, over-the-shoulder Puzzle bag, which sells for around 3,000 euros.

The Irish native has won a host of awards, including British designer of the year in 2023 and 2024 for his work at Loewe as well as his namesake brand JW Anderson.

He has built a loyal fan base, drawing an eclectic mix of international artists into the annual Loewe craft prize competition, and famously restyled James Bond actor Daniel Craig in wholesome sweaters and baggy trousers for a buzzy Loewe campaign.

LVMH on March 24 named Proenza Schouler designers Jack McCollough and Lazaro Hernandez to replace Anderson at Loewe.

By Mimosa Spencer and Tassilo Hummel.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Can Big Luxury Find Its New Look?

Sex sells — if anyone can figure out what sexy means in 2026. Robert Williams tracks the search for a new silhouette at Kering’s Gucci, LVMH’s Dior and more.


Swatch Group vs Morgan Stanley: It’s Time for Transparency

After Swatch Group launched an attack on Morgan Stanley’s influential annual watch report, Swatch-owned Tissot cracks open the door for a glimpse at some numbers and Robin Swithinbank says it’s time a secretive industry came clean on financials.


Is Armani Any Closer to a Stake Sale?

Half a year after Giorgio Armani’s death, it appears to be business as usual at the sprawling fashion empire while potential investors continue to circle with no firm bid in sight.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Can Big Luxury Find Its New Look?

Sex sells — if anyone can figure out what sexy means in 2026. Robert Williams tracks the search for a new silhouette at Kering’s Gucci, LVMH’s Dior and more.


Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON