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Giorgio Armani’s Will Tells Heirs to Sell the Brand or Seek IPO

The document says the late designer’s heirs must sell a minority stake within 18 months, with a larger transfer to the same buyer to occur later, and give preference to LVMH, L’Oréal or EssilorLuxottica, according to Reuters. Otherwise, the brand should pursue an IPO.
Giorgio Armani walks the runway during the Giorgio Armani Privé Haute Couture Spring/Summer 2025 show.
Giorgio Armani walks the runway during the Giorgio Armani Privé Haute Couture Spring/Summer 2025 show. (Getty Images)

The will of late fashion designer Giorgio Armani instructs heirs to sell a 15 percent stake in the Italian fashion house within 18 months and later transfer an additional 30 percent to 54.9 percent to the same buyer between three and five years after his death, according to a copy of the will reviewed by Reuters.

In alternative, an initial public offering should be pursued, the will said.

The will also states that priority should be given to luxury giant LVMH beauty heavyweight L’Oréal, eyewear leader EssilorLuxottica or other groups.

Heirs should consider other fashion and luxury companies with which Armani’s company has commercial ties for a future sale.

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Armani was the sole major shareholder of the company he set up with his late partner Sergio Galeotti in the 1970s and over which he maintained a tight rein — both creative and managerial — until the very end.He has left behind no children to inherit the business, which generated relatively stable revenue of €2.3 billion ($2.7 billion) in 2024, but whose profits have shrunk amid a broad industry recession.

By Elisa Jucca and Alvise Armellini; Editors: Giulia Segreti and Tomasz Janowski

Stay tuned to BoF for updates on this developing story.

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