Agenda-setting intelligence, analysis and advice for the global fashion community.

Will Gen Z Ignite India’s Luxury Market?

Brands risk missing India’s next growth phase without smarter strategies for under-30s rooted in culture, access and community.

Gen Z actress Khushi Kapoor closing the show for designer Rimzim Dadu at Hyundai India Couture Week in New Delhi on July 29, 2025. — Gen-Z actress Khushi Kapoor closing the show for designer Rimzim Dadu at Hyundai India Couture Week in New Delhi on July 29, 2025. (Rimzim Dadu)

Praachi Raniwala

03 February 2026

BoF PROFESSIONAL

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At the November opening of Galeries Lafayette in Mumbai, the French department store group signalled its intent to attract not just veteran luxury buyers but also younger shoppers to its Indian outpost. This was reflected in the offering of buzzy labels such as Ami Paris, Amiri, Jacquemus and Rkive City, alongside brands with an older-skewing clientele, such as Phoebe Philo and Victoria Beckham.

How Reliance Retail Rules the Indian Fashion Market

Although it is just one arm of the Ambani family’s $225 billion oil-to-telecoms empire, Reliance has become India’s largest retailer by offering everything from low-cost essentials to luxury goods from Armani to Zegna across multiple formats.

Indian Jewellers Accelerate Global Rollout From Dallas to Doha

Centuries-old heritage brands and contemporary jewellers from India are opening stores in North America, the Middle East, Southeast Asia and the UK, but few have broadened their offering to appeal to a client base beyond the South Asian diaspora.

Specialty E-Tailers Are Curating Indian Designers for the Diaspora

Affluent members of the Indian diaspora are underserved by fashion retailers, but dedicated e-commerce sites are not a silver bullet for Indian designers aiming to reach them.

About the author

Praachi Raniwala

Praachi Raniwala is a contributing writer at The Business of Fashion. She is based in India and specialises in luxury fashion, travel, and jewellery.

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