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Agenda-setting intelligence, analysis and advice for the global fashion community.

Dubai’s Community Malls Are a Missed Opportunity for Fashion

Fashion brands have been slow to open stores in neighbourhood shopping centres popular with local residents who see them as a convenient alternative to the ‘chaos’ of the emirate’s mega malls.
Located within the residential Dubai Hills Estate community, Dubai Hills Mall brings the mega mall experience closer to home for residents in its vicinity.
Located within the Dubai Hills Estate residential community, Dubai Hills Mall has gained popularity with residents in its vicinity since opening in 2022. (Emaar Malls)

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With over 650 retail outlets, an indoor rollercoaster and 18-screen cineplex, it’s easy to mistake Dubai Hills Mall for one of the city’s iconic mega malls. Opened in 2022, it offers the scale and experience shoppers expect elsewhere but its location helps well-heeled locals avoid the congestion and crowds of tourists at larger properties like Dubai Mall and the Mall of the Emirates.

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