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Why Cameroon Is Fashion’s Gateway to Central Africa

The country has attracted global retailers like Mango and LC Waikiki thanks to a relatively diversified economy and higher consumer purchasing power than other markets in the subregion.
Cameroon-born, France-based designer Imane Ayissi showed his latest collection in July on the official couture calendar in Paris.
Cameroon-born, France-based designer Imane Ayissi showed his latest collection in July on the official couture calendar in Paris. (Getty Images)

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When reports emerged a few years ago that London-based private equity firm Actis Capital was planning to build central Africa’s largest shopping mall, many observers had Kinshasa in mind as the possible destination. The capital of the Democratic Republic of Congo (DR Congo) is Africa’s third-largest metropolitan area after Cairo and Lagos. That, however, was not the plan. The mall was built in Cameroon’s largest city Douala.

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