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Agenda-setting intelligence, analysis and advice for the global fashion community.

When Will India’s Streetwear Scene Become Big Business?

Local streetwear brands, festivals and stores selling major global labels remain relatively small but the country’s community of hypebeasts and sneakerheads is growing fast.
Campaign images from the recent jewellery and apparel collections from Indian streetwear brand VegNonVeg.
Campaign images of the recent jewellery and apparel collections from Indian streetwear brand VegNonVeg. (VegNonVeg)

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India’s vibrant streetwear scene is too young to have a king, but fashion industry insiders say that several entrepreneurs are already vying for the crown.

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