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Agenda-setting intelligence, analysis and advice for the global fashion community.

What’s Driving Eastern Europe’s Fashion-Tech Boom?

From the Baltics to the Balkans, Eastern Europe has emerged as a hotbed for online resale players, virtual try-on start-ups and other fashion-tech firms with global ambitions.
Entrepreneurs from the Baltic region of Eastern Europe like Thomas Plantenga, CEO of Vinted Group, are building global businesses.
Company leaders from Eastern Europe, such as Lithuania-based Vinted Group chief executive Thomas Plantenga, are helping to build fashion-tech businesses with a global footprint. (Vinted)

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In 2008, the year Milda Mitkute co-founded fashion resale marketplace Vinted with Justas Janauskas in Vilnius, Lithuania, the country’s start-up scene was basically non-existent.

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